Estabolished in 1890, Cottage by the Sea's overarching purpose is to provide a happy and healthy childhood for all children. Their branding is colourful, bright and happy.
I've worked on two seperate campaigns for Cottage by the Sea. The first, in 2020, I created, developed and rolled-out a print and digital campaign, #WhatLoveGives, aimed at bringing in new millennial donors and encouraging existing baby boomer donors to continue supporting the organisation. The second in 2021, I developed a digital extension campaign to #WLG to encourage repeat donors to contribute monthly.
The first campaign was a collaborative effort with three other designers working under me, the second was a solo project.
*Please note the second campaign is not yet available to the public.